The words ‘social’ and ‘influencer’ in the recent years have been seen to be providing an ocean of opportunities to the brands and marketers. A popular strategy used by the marketers today, Social Influencer Marketing is a tactic of deriving benefit out of the follower base of social media influencers to sell your product/service. Thus, Social Influencer Marketing offers some amazing benefits in order to make a certain marketing campaign successful with the right guidance of the hired digital marketing agency of Delhi NCR.
1. Social Influencer Marketing is not Assertive
The biggest characteristic of this type is that it is not pushy, unlike traditional marketing strategies. Since followers of social influencers willingly like to follow them, they are curious to view their content too. Hence, the content shared by them appeals to the general audience and does not seem spammy or pushy. Even if an influencer posts sponsored content, the audience doesn’t mind it as long as everything is done aesthetically.
Example: Janni Deler (Lifestyle & Fashion Blogger)
Known for her style amongst the audience, she has combined it with the promotion of a brand that sells sunglasses. Since she provides a coupon code that can be used by the audience to get some discounts on their purchase, audience do not find it pushy or spammy.
2. Social Influencer Marketing is Reliable
Social media influencers do not get attention overnight. They spend a considerable time and effort in winning the trust of their followers. Once this is achieved and the audiences become genuinely engaged, they are a part of a last-lasting relationship. Not only do they believe in the person they are following, but also trust their advices and recommendations too. The brand here can get a major advantage of leveraging an already loyal audience.
Example: The Deal Guy (YouTuber)
He is an Amazon affiliate and is regularly known to review and recommend Amazon’s products to the audience.
3. Social Influencer Marketing makes Niche Marketing Easy
The market is wide and in order to market your products/services well, it is important to know who you are selling to. Social influencers are experts in their own niches. Therefore, as a brand or an advertising agency in Delhi NCR working for the marketing of a certain brand, you can identify and select appropriate social influencers for niche marketing on social media. Additionally, you can request the influencers to share their follower demographics with you. This will make the targeting easy and work for the benefit of your brand.
Example: H&M
H&M (a reputed fashion brand) chooses women who can gracefully reflect the true style of H&M. These women can include fashion bloggers, models, style bloggers or other fashionistas. For their 2017 catalogue, they partnered with fashion blogger Julie Sarinana. She adored the brand so much so that she chose to promote it from her personal profile.
4. Social Influencer Marketing Improves SEO
There exists no website that wishes to get a low rank on search engines. In fact, they all desire to get a great ranking on search engines. However, there is no easy way to get a good rank. One of the most considerable factors to improve the ranking is to keep a count on Domain Authority (DA). Higher the DA, more the chances of your website getting a good rank on search engines. Social influencer marketing is a measure to boost your SEO as they serve to be a great source for creating quality backlinks to your website.
Example: Jaclyn Hill (Makeup Artist & Social Influencer)
By mentioning the brands from where she shops on her website, she creates quality backlinks to these sites and thereby improve SEO and traffic.
5. Social Influencer Marketing Provides Value
People generally follow social influencers to get some useful insights from them. For example: an influencer who is a fitness enthusiast will regularly share some tips and ideas which can further be adopted by the followers for healthy living. In this way, they will also be able to keep themselves fit and healthy. In the same way, if followers are considering purchasing a product, they’d like an influencer’s review on it and take an informed decision. This tends to boost loyalty and trust.
Example: Marques Brownlee (Tech Geek & Influencer)
He regularly posts video reviews about new tech gadgets, such as unboxing videos of the latest phones to guide the followers with best purchase decision.
6. Social Influencer Marketing Encourages Conversations
The marketing campaigns that are a compilation of the hard work and efforts of your team and your associated advertising agency of Delhi NCR will go in vain if they do not increase the sales of your product/service. This is possible only when you get good reviews. However, the audience gets converted when they get something substantial. Incorporating a call-to-action on sponsored posts by using a discount code shared by popular social influencers can not only increase the brand awareness, but the reach too.
Example: LORD Timepieces
He uses social influencers in the lifestyle space on a marketing campaign. These influencers posted their own pictures wearing the watches along with a unique discount code.
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