Advertising strategies: An Artistic Reality

In the growing era of start-ups, it is necessary for business to be in the minds of consumer. The task is not easy as the competition is growing day by day. The promotional strategies needs to be different and should hold the nerves of the consumers long enough to give them retention of the brand. Hence, the advertising agencies in Gurgaon are hired to do the branding and promotions so that the million dollar idea gets transformed into a unicorn.

Whether it’s a start-up or an already established organization, the communication need to be done with an aim to get hold of the consumers. This is done by employing some practical and some artistic approach. From here the role of advertising agencies starts. Every client comes as a challenge as they all want them to be different and the advertising gurus are expected to do keep every campaign an out of the box thing.

In order to do any campaign, advertisers as well as the brand needs to employ a certain strategy. There are textbook methods in which there are making charts and plans like SWOT analysis, etc and then there are artistic methods where a brilliant idea is executed to achieve the brand purpose. The brilliant idea may or may not fall on the client’s brief.

Whatever strategy is employed, it should be an amalgamation of the textbook or theoretical methods and the artistic ones. The advertisers should not forget the reality of the brand i.e. where they stand and where they want to because at the end of the day, the brand need to establish itself in the customer’s eyes. Also the brand needs to understand and abide with the artistic freedom of the creative entity. Any communication can only be effective it is set on the path of reality and artistry.