When it comes to social media, each platform works differently for different types of brands. Some say Instagram is good for B2C, Facebook is key for businesses, Pinterest is ideal for e-commerce, and LinkedIn caters primarily to B2B. However, lately Instagram is proving to be a different ballgame altogether in the B2B industry. Brands are seen going overboard using this platform to market their products, utilize influencer accounts, and reach wider audiences. Instagram has the highest number of active users who follow brands along with the highest rate of users who use the platform to research businesses. Instagram has come a long way since it originated in 2010, with over 1 million monthly active users and over 500 million daily active users. Instagram is a trend among younger users. It is a fun platform for an audience who cares about visual aesthetics. A survey done by databox.com reveals that it is 100% possible for brands to succeed on Instagram. It also states that ne