In the growing era of start-ups, it is necessary for business to be in the minds of consumer. The task is not easy as the competition is growing day by day. The promotional strategies needs to be different and should hold the nerves of the consumers long enough to give them retention of the brand. Hence, the advertising agencies in Gurgaon are hired to do the branding and promotions so that the million dollar idea gets transformed into a unicorn. Whether it’s a start-up or an already established organization, the communication need to be done with an aim to get hold of the consumers. This is done by employing some practical and some artistic approach. From here the role of advertising agencies starts. Every client comes as a challenge as they all want them to be different and the advertising gurus are expected to do keep every campaign an out of the box thing. In order to do any campaign, advertisers as well as the brand needs to employ a certain strategy. There are textbook metho