Festivals in India play a vital role in designing the socio-cultural system of practices in the society. Festivals imply a connectivity through different strata of people in the society and this cohesion gives the advantage of developing a unified audience for the launching and development of any branding. Brands across India tend to grab the opportunity to amplify their sale by addressing the emotion of the general crowd and trying to cater to the needs that each festival brings. Brands in order to establish themselves target the inner psyche of the buyers and aims in building a trust system between the consumer and the brand. As the festivals are a time when people aim in buying products the most, brands should amplify on their needs and develop an advertising scenario where it targets the consuming class in order to create an upsurge in sales during such scenarios. Customer-favourable strategies teamed with social and cultural sensitivities can whip up the sale numbers efficientl