Video
generation is the new kid in town. Today, it is accepted hugely by more than
80% of the audience. So if you ever think that the general population who
spends money based on a 5-minute video are fools, you need to relook at your
marketing plan. Truth is, creating the little film or video get colossal ROIs.
Today, a corporate video is vital to business regardless of your size,
classification or nature of industry. Here are the reasons why your customers
connect more to your brand’s videos:
People
want to see good content
Those
in the know claim say that video gives incredible rate of return. Online video
modifying gadgets are continually upgrading, and even something as basic as
your phone can add effects to a film if made perfectly by a well know production house in Delhi. The latest research shows that customers
are generally put off if a product video does not have good content. As long as
it’s engaging low quality and or inferior production values have no
effect. This means video is like pizza – even when it's bad, it's pretty
good!
Videos
reach even the laziest of the audience
Video’s
reach is extensive enough to get to everybody, even the most passive. It
guarantees you the eyes and ears of a potential client.
Watching
a video takes hardly any effort, and lets you demonstrate your product or
showcase your brand. It lets the customer see the product or service like
no other medium.
People
trust videos more than anything else
Trust
is the foundation of a brand, and today it’s a hard to find commodity. A
well-made corporate video with connect with the audience, and build trust for
you.
It
stays in their minds for a longer duration
Having
a corporate video for your products and brands gives people better information
about products, services and deals. A corporate video may even lead to
bargains. Studies show that 74% of customers who saw an explainer-video of a
product are more inclined to buy it.
Further,
according to science, most of the information transmitted to our brain is
visual. If a decent still picture can remain in your brains for quite a while,
imagine what moving pictures can do.
Believe
it or not, people love movies
Movies
encourages someone who visits your website spend more time on your site.
Reports show that this increases your odds by multifold to get a higher ranking
for your site, particularly since Google directly guarantees YouTube.
People
have become comfortable the technology
Today
advanced mobile phones customers are twice the size of T.V viewers. They are
1.4 times more likely to form relationships with brands that have video
content.
Today
smartphones rule the market, and 90% of buyers watch videos on their phones.
Since people can watch videos on the go, and mobile customer base is growing,
it makes every sense to have video content.
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