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How to use brand corporate videos to engage with customers

Video generation is the new kid in town. Today, it is accepted hugely by more than 80% of the audience. So if you ever think that the general population who spends money based on a 5-minute video are fools, you need to relook at your marketing plan. Truth is, creating the little film or video get colossal ROIs. Today, a corporate video is vital to business regardless of your size, classification or nature of industry. Here are the reasons why your customers connect more to your brand’s videos:

People want to see good content
Those in the know claim say that video gives incredible rate of return. Online video modifying gadgets are continually upgrading, and even something as basic as your phone can add effects to a film if made perfectly by a well know production house in Delhi. The latest research shows that customers are generally put off if a product video does not have good content. As long as it’s engaging low quality and or inferior production values have no effect.  This means video is like pizza – even when it's bad, it's pretty good!

Videos reach even the laziest of the audience
Video’s reach is extensive enough to get to everybody, even the most passive. It guarantees you the eyes and ears of a potential client.
Watching a video takes hardly any effort, and lets you demonstrate your product or showcase your brand.  It lets the customer see the product or service like no other medium.

People trust videos more than anything else
Trust is the foundation of a brand, and today it’s a hard to find commodity. A well-made corporate video with connect with the audience, and build trust for you.

It stays in their minds for a longer duration
Having a corporate video for your products and brands gives people better information about products, services and deals. A corporate video may even lead to bargains. Studies show that 74% of customers who saw an explainer-video of a product are more inclined to buy it.

Further, according to science, most of the information transmitted to our brain is visual. If a decent still picture can remain in your brains for quite a while, imagine what moving pictures can do.

Believe it or not, people love movies
Movies encourages someone who visits your website spend more time on your site. Reports show that this increases your odds by multifold to get a higher ranking for your site, particularly since Google directly guarantees YouTube.

People have become comfortable the technology
Today advanced mobile phones customers are twice the size of T.V viewers. They are 1.4 times more likely to form relationships with brands that have video content.

Today smartphones rule the market, and 90% of buyers watch videos on their phones. Since people can watch videos on the go, and mobile customer base is growing, it makes every sense to have video content.

Video does everything, and video content reaches out to the people who matter and wins their trust. Today when YouTubers rule the digital world, video is something you simply cannot ignore.

Comments

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