Advertising Agencies in Gurgaon

Posts

How Brands Leverage Festivals in Brand Building

Festivals in India play a vital role in designing the socio-cultural system of practices in the society. Festivals imply a connectivity through different strata of people in the society and this cohesion gives the advantage of developing a unified audience for the launching and development of any branding. Brands across India tend to grab the opportunity to amplify their sale by addressing the emotion of the general crowd and trying to cater to the needs that each festival brings. Brands in order to establish themselves target the inner psyche of the buyers and aims in building a trust system between the consumer and the brand. As the festivals are a time when people aim in buying products the most, brands should amplify on their needs and develop an advertising scenario where it targets the consuming class in order to create an upsurge in sales during such scenarios. Customer-favourable strategies teamed with social and cultural sensitivities can whip up the sale numbers efficientl

Benefits of Social Influencer Marketing

The words ‘social’ and ‘influencer’ in the recent years have been seen to be providing an ocean of opportunities to the brands and marketers. A popular strategy used by the marketers today, Social Influencer Marketing is a tactic of deriving benefit out of the follower base of social media influencers to sell your product/service. Thus, Social Influencer Marketing offers some amazing benefits in order to make a certain marketing campaign successful with the right guidance of the hired digital marketing agency of Delhi NCR . 1. Social Influencer Marketing is not Assertive The biggest characteristic of this type is that it is not pushy, unlike traditional marketing strategies. Since followers of social influencers willingly like to follow them, they are curious to view their content too. Hence, the content shared by them appeals to the general audience and does not seem spammy or pushy. Even if an influencer posts sponsored content, the audience doesn’t mind it as long as everything is

How to use brand corporate videos to engage with customers

Video generation is the new kid in town. Today, it is accepted hugely by more than 80% of the audience. So if you ever think that the general population who spends money based on a 5-minute video are fools, you need to relook at your marketing plan. Truth is, creating the little film or video get colossal ROIs. Today, a corporate video is vital to business regardless of your size, classification or nature of industry. Here are the reasons why your customers connect more to your brand’s videos: People want to see good content Those in the know claim say that video gives incredible rate of return. Online video modifying gadgets are continually upgrading, and even something as basic as your phone can add effects to a film if made perfectly by a well know production house in Delhi . The latest research shows that customers are generally put off if a product video does not have good content. As long as it’s engaging low quality and or inferior production values have no effect. This

Advertising strategies: An Artistic Reality

In the growing era of start-ups, it is necessary for business to be in the minds of consumer. The task is not easy as the competition is growing day by day. The promotional strategies needs to be different and should hold the nerves of the consumers long enough to give them retention of the brand. Hence, the advertising agencies in Gurgaon are hired to do the branding and promotions so that the million dollar idea gets transformed into a unicorn. Whether it’s a start-up or an already established organization, the communication need to be done with an aim to get hold of the consumers. This is done by employing some practical and some artistic approach. From here the role of advertising agencies starts. Every client comes as a challenge as they all want them to be different and the advertising gurus are expected to do keep every campaign an out of the box thing. In order to do any campaign, advertisers as well as the brand needs to employ a certain strategy. There are textbook metho